Plaxo is a web based contact manager. The application lets users organize all of their contacts across many popular third party applications into one virtual address book. Plaxo introduces a hint of automation to the process by identifying missing or incorrect data and making recommendations for updates. Users can access Plaxo across multiple devices. Contacts are automatically synchronized so the user is always viewing the most recent data. Contact lists can be imported from many popular sites and applications, including Gmail, AOL, Yahoo, Xfinity, Facebook, Microsoft Outlook, LinkedIn, Aim and others. Plaxo sends notifications to let the user know when address book information has changed. The application also comes with a built in calendar that synchronizes with Google and Outlook.
PPlaxo was founded in November of 2002. The application was intended to offer contact list management services, but began to branch off into the wildly popular realm of social networking. During Plaxo’s social networking excursion, many other heavy hitters were already well established and taking much of the limelight. The application was offering services with little unique appeal that were already available elsewhere. Plaxo was acquired by Comcast for $150 million in May of 2008. Since then, the application has refocused its efforts in an area that lets it shine: contact management.
Plaxo helps rebuild the puzzle that has become many internet users’ contact lists. With so many social networking websites and applications available today, many individuals maintain several contact lists across products. Plaxo brings them together in to a manageable space. The application also offers intuitive alerts to help the user decide if a contact needs updated. Calendar synchronization is another appealing benefit that lets users manage schedules as well as people.
Plaxo gives its users a tidy space to manage contacts in. the design is very professional with a low key color scheme that maintains a neutral feel throughout. Users will be comfortable managing their personal and business contacts thanks to the orderly, clutter-free design. Each contact includes a number of detail options, such as phone numbers, email addresses, photos and other vital pieces of information. The application has created an environment that nurtures a high level of organization.
New users can try Plaxo by clicking the orange “Get Started for Free” button near the center of the homepage. A pop up box appears with a subtle row of buttons that invite the user to sign up with a Facebook, Google, Yahoo or Hotmail account. Others can fill out the form which asks for a full name, email address and password. The user is automatically signed into their Plaxo dashboard after successfully submitting the registration form.
Plaxo currently offers multiple products to its users. Anyone can sign up for a Basic account for free. This includes access to the smart address book with the ability to import contact information from multiple locations (with the duplicate merging feature). The Plaxo Persona Assistant account costs $7 per month or $79.99 per year and includes intelligent updates, partial entry completion and 24 hour address book monitoring. The Plaxo Platinum Sync offers two way, real time synchronization to ensure the user’s address book is always accurate for $5 per month or $59.99 per year. Platinum Sync will synchronize with Microsoft Outlook, Gmail, iPhones, Blackberry, Mac Address Book and Windows Mobile.
Plaxo is a helpful address book solution for individuals and professionals. The paid subscription options may only be appealing to professionals who manage a large quantity of contacts that need to be updated at all times. Casual users can opt for the free account, which includes all the features needed to manage and retrieve friend and family contact information from any device with an internet connection. The service is nicely streamlined and gives the user a clean, organized environment to work in.